Constant Contact Authorized Local Expert (ALE)
We are pleased to announce that Keisha A. Rivers Shorty of The KARS Institute is an Authorized Local Expert (ALE) for Constant Contact! What does this mean to you? More resources!
Through this partnership, The KARS Institute will be able to provide training, workshops and presentations on email newsletters, social media marketing, effective campaign design strategies, event campaigns, feedback and surveys, offers and promotions, and more. These sessions will be held at various locations in Charleston, Myrtle Beach, N. Myrtle Beach, Beaufort, Georgetown, Columbia, Mt. Pleasant, Conway and the surrounding areas. If you would like to request a training or presentation for your organization, please contact us by completing the form and someone will respond to you within 24 hours.
Visit this page for updated registration information on upcoming presentations and trainings and be sure to sign up for our ALE notifications to receive all of the latest news on upcoming events.
CLICK HERE TO SIGN UP FOR A FREE 60-DAY CONSTANT CONTACT ACCOUNT
Through this partnership, The KARS Institute will be able to provide training, workshops and presentations on email newsletters, social media marketing, effective campaign design strategies, event campaigns, feedback and surveys, offers and promotions, and more. These sessions will be held at various locations in Charleston, Myrtle Beach, N. Myrtle Beach, Beaufort, Georgetown, Columbia, Mt. Pleasant, Conway and the surrounding areas. If you would like to request a training or presentation for your organization, please contact us by completing the form and someone will respond to you within 24 hours.
Visit this page for updated registration information on upcoming presentations and trainings and be sure to sign up for our ALE notifications to receive all of the latest news on upcoming events.
CLICK HERE TO SIGN UP FOR A FREE 60-DAY CONSTANT CONTACT ACCOUNT
Workshops & Presentations
We're excited! For a limited time we're able to provide our FREE ALE Training online! Don't miss out on these important sessions where you can discover tips, strategies and insights to enhance your business and nonprofit's marketing and build your support and clientele.
The following list of presentations and workshops are available through the Constant Contact ALE Program. If you would like to have us present for your organization, group or small business, please contact us. We would love to talk to you!
The following list of presentations and workshops are available through the Constant Contact ALE Program. If you would like to have us present for your organization, group or small business, please contact us. We would love to talk to you!
Upcoming Workshops: (Click Link to register)
November 6, 2014 1pm-2pm: Social Media 102--You're Social-Now What? Frances Bunnelle Center, Pawley's Island, SC
November 6, 2014 1pm-2pm: Social Media 102--You're Social-Now What? Frances Bunnelle Center, Pawley's Island, SC
Full Descriptions of Available Sessions:
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Social Media 101: Social Media Marketing For Success
This presentation is a guide for small businesses or nonprofits who are either new to social media, or have been using some platforms and need some tips to take them to an intermediate level and/or add new channels to their marketing efforts. You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. |
Social Media 102: You're Social, Now What?
This seminar is for those who have a social media presence, but need some direction on how to take their marketing efforts "up a notch". This session builds upon the concepts discussed in Social Media 101 and provides more in-depth, specific strategies for enhancing your social media marketing efforts. We'll examine the top five social media networks--Facebook, Twitter, LinkedIn, Pinterest and Google+ and provide strategies; scheduling options; content generation ideas; and ways of determining just how effective your marketing is. We'll also present do's and don'ts, as well as provide real-world examples of campaigns that work. |
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Making the Case for Mobile Marketing
Today, lots of consumers are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases. Small businesses and nonprofits who start embracing mobile now will be the ones best able to compete. Let us help you understand this mobile transition so you don't get left behind. This presentation will provide tips, strategies, do's and don'ts for creating email marketing and social media campaigns that are optimized for mobile devices. We will also present strategies to effectively leverage the public's use and reliance on mobile devices to create campaigns that are effective and lead to success. |
The Power of Email Marketing:
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. |
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Build Your Marketing Toolkit
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. Attendees of this presentation will learn: What marketing really is (and isn’t); How marketing has changed in ways that benefit small businesses; The importance of setting goals and objectives for your marketing efforts; The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program; It’s ok to start small, to start where you already are. |
Events & Registration
This presentation will provide a deeper look into the place that events hold as a marketing tool, provide some best practices around promoting the event and go in-depth into best practices for online registration for events. At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you. |
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Online Surveys that Work to Grow Your Organization
This presentation will provide a deeper look into the importance and effectiveness of gathering feedback and surveys. At the heart of small business/organization marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that is often overlooked revolves around getting feedback from your customers or supporters through the use of Surveys, Polls or Reviews. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to build a survey that allows them to gather the valuable insights from their audiences that will allow them to move their organization forward. |
Offers & Promotions: Increase & reward loyalty
This presentation will provide a deeper look into the importance and effectiveness of offers and promotions as tools for either increasing/rewarding loyalty or for driving word of mouth and new customers/supporters/clients. One important campaign type that many small businesses or organizations have likely run, but would like to learn more about,revolves around Offers and Promotions. These could be a simple coupon or a Facebook campaign. You may be considering joining forces with a deal provider and you’re wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know aboutsuccessful deals, and how you might use them for your marketing efforts. |
Getting Started Demonstrations:
The "getting started demo" provides step-by-step live demonstrations on how to setup your first campaign for: newsletters and announcements; surveys and feedback; deals and promotions; event promos and registrations and an overview of the new toolkit for Constant Contact. These demonstrations are provided either online or in-person at locations where participants are able to access the internet and login to their own accounts. Additional tips and strategies will be provided in real time to assist with creation of campaigns that will work for the individual user.
The "getting started demo" provides step-by-step live demonstrations on how to setup your first campaign for: newsletters and announcements; surveys and feedback; deals and promotions; event promos and registrations and an overview of the new toolkit for Constant Contact. These demonstrations are provided either online or in-person at locations where participants are able to access the internet and login to their own accounts. Additional tips and strategies will be provided in real time to assist with creation of campaigns that will work for the individual user.
OUR PARTNER
The KARS Institute is pleased to welcome the Fairfield Inn & Suites by Marriott at the Charleston Airport/Convention Center as a strategic partner and host venue for our Constant Contact ALE workshops and presentations! We are excited to have them join us and look forward to a wonderful working relationship. For additional information about the hotel and their amenities, please visit www.fairfieldinn.com/chscs or contact Patty Cadwell, Sales & Marketing Coordinator at (843) 725-4129 or via email at FFI.CHSCS.Sales@Marriott.com
